Print  |  Digital  |  Operator  |  Other Publications  |  Value Added Services
Digital

Internet Yellow Pages
www.yellowpages.com.sg

About Internet Yellow Pages
Internet Yellow Pages (IYP) is Singapore's most comprehensive Bilingual (English and Chinese) Online Search Directory.



Connecting ready buyers to sellers, it is a one-stop search directory portal that allows users to conduct searches by:


Products and Services
Company and brand names
Resident names
Geographical locations

Advertising Solutions
We offer a suite of advertising options to suit your business needs.

Advertising Packages
Advertising packages with essential features that allow you to showcase your products and services. This will further enhance your product and brand positioning and definitely channel more customers to your business.

A La Carte Items
Additional elements to ensure that you are highly visible in Search Listing Result, which will enable customers to zoom in on your business easily.

Web Express
A design and hosting solution devised specifically for your business to have a quick and easy start up platform on the Internet.
Banner Advertising
Affordable and effective solution to expose your business to the right audience and drive response to your marketing campaign.
Electronic Direct Mailers
This is a targeted and highly flexible communications tool to drive traffic and facilitate your special promotional events in meeting your specific marketing needs.

Key Benefits of Advertising on English and Chinese IYP:

Pool of Ready Buyers
With more than *11.8million pageviews a month, IYP users are genuine buyers who come onto the portal to look for information on products/services and contact the specific company for further enquiry.
Ease of Entry to Gain Online Exposure
With the absence of a website, the advertisers can still reach out to potential customers who conduct an average of *4.5 million searches a month. IYP is a good entry for advertisers to capture the right audience and maximise exposure.
Targeted Reach
Advertisers can deliver tailored and targeted messages to *800,000 unique visitors (who are your potential buyers) a month, across thousands of keywords. There are about 4,900 categories in IYP, one will be just right for you.
24 by 7 Sales Leads
IYP connects advertisers to users who have immediate need for up-to-date products and services information.
Reach out to these potential customers who are looking for you, 24 hours a day, 7 days a week and throughout the year.

Audience Profile
IYP users are mostly working professionals who have the purchasing power and a high propensity to buy online. #Surveys revealed the following profile:



* Figures are from April 06 to Jan 07.
# Audience Profile from Yellow Pages Usage Survey 2006, ISR Insight
.

For more information, please contact our Sales Hotline at Tel: 6665-6665 or send us your enquiries.

Footer