Yellow Pages (Singapore) Limited

Board | Management | Awards | Overseas Offices

Key Management

Danny Chow
Chief Executive Officer

Danny joined Yellow Pages as Chief Executive Officer in late 2007. He held various positions in global advertising agencies, including Leo Burnett, Young & Rubicam and Bates, for 20 years. During this period, he also served as Chairman of the Advertising Standards Authority of Singapore and Exco member of the Association of Accredited Advertising Agencies and the Institute of Advertising Singapore. He was Executive Chairman/ CEO of the Singapore office of Bates Advertising when he left the industry in 1996. Prior to joining Yellow Pages Singapore, he was the regional director for the South East Asia office of the New York-headquartered International Copper Association.

David Cheah
Chief Financial Officer

David joined the Group in January 2007 as the Deputy Director of Finance and assumed his current position of Chief Financial Officer in February 2008. Prior to this, he held the position of Financial Controller with Achieva Technology Pte Ltd and preceding that, the position of Senior Manager with Ernst & Young. David had worked with Ernst & Young in both London and Singapore. He holds a Bachelor of Business (Accounting) degree from Monash University, Australia and is a Certified Public Accountant with the Institute of Certified Public Accountants of Singapore and a Certified Practicing Accountant with CPA Australia.

Lynette Lee
Director, Business Strategies

Lynette joins Yellow Pages as Director of Business Strategies in April 2008. She brings with her rich experiences in business management, brand and portfolio management, new product/ segment development as she has managed local and international portfolios in the fast moving consumer goods, fast food and banking industries. Prior to joining us, Lynette was the Group Advertising Director at Standard Chartered Bank and before that, the Marketing Director for KFC, Pizza Hut and Taco Bell in Singapore. She holds a Bachelor of Business Administration from the National University of Singapore.

Richard Sim
Director, Planning and Operations

Richard has been with Yellow Pages since 1982 during which he had held senior key positions in sales & sales management, business and market development, training, customer service and call centre management. He was appointed Director of Telesales, Call Centre and Customer Management on 1 July 2004 and was instrumental in the setting up of the Telesales Group, Call Centre and Customer Management operations. Richard was appointed Director of Sales on 1 September 2005, effectively motivating and leading the Yellow Pages Sales teams into growth and exploring new grounds for new media sales and sales of various new products. As of 1 April 2008, Richard was appointed to the new role of Director of Planning and Operations. Richard holds a Masters degree in Business Administration from the Charles Sturt University, Australia.

Alan Siow
Director, Digital Business and Information Technology

Alan joined us in October 2000. He is currently our Director of Digital Business and Information Technology. He is also overseeing the portfolio of Investor Relations since November 2004. Prior to this, he accumulated nine years of experience working at the Infocomm Development Authority, Singapore's telecommunications regulatory authority, and the National Computer Board, Singapore's information and technology policy and development board. Alan holds a Master of Science degree in Computer Sciences from the University of Wisconsin-Madison, USA and a Bachelor of Science degree in Computer Science (Honours) from the University of Illinois at Urbana-Champaign, USA.