Yellow Pages Buying Guide Life's As Easy As "A" to "Z" Serving the consumer market, Yellow Pages Buying Guide is a one-stop lifestyle Products and Services Information Source book.

Why Advertise in Yellow Pages Buying Guide? The Value of Yellow Pages Buying Guide The only national directory that covers the full spectrum of products and services, serving the business to consumer marke The door-to-door delivery of Yellow Pages Buying Guide reaches substantially to over 1.2 million homes and businesses which no other mainstream media can compete. Circulation has increased substantially from 865,000 copies to approximately 1.4 million copies to cater to all homes and businesses, increasing reach and penetration by 3 times. More than 1,100 classifications to cater to the diverse needs of consumers today. Yellow Pages is read more than once, with multiple contacts 24 hours a day for a year. Research shows that Yellow Pages is ranked No. 1 as the most frequently used directory and most effective directory amongst competitive media.* Yellow Pages typically costs substantially lower than any other media, which makes advertising in Yellow Pages Buying Guide most cost effective. Yellow Pages serves ready buyers. Research shows that 96% of users contacted the business after finding them in Yellow Pages*.

Eat-In. Eat-Out Section Why Eat-In. Eat-Out? Research shows that food-related products and services like Restaurant Guides, Cateringand Cooking Recipes are much sought by consumers.* Value of Eat-In. Eat-Out Restaurant and caterers are listed by the types of cuisine like Chinese, American, Italian, etc. to provide more refined searched information for consumers. Further break down by location, allowing consumers to find the eateries in a location of their choice. Be endorsed by Moses Lim famous celebrity and popular food critic by taking up the endorsement program,

Learning Section Why Learning? Research shows that educational-related products and services like Schools, Private Institutions, Music Schools, Arts & Drama Schools are much sought after.* Value of Learning Lists by broad categories like Academic/Enrichment, Arts & Drama, Music, Sports, to facilitate search by consumers. Categorised by the different life stages of Learning: Child Learning, Teen Learning and Adult Learning. Editorial coverage to feature selected educational products and services that are informative to consumers.

Weddings Section Why Weddings? With more than 20,000 couples getting married and spending more than $600 million* every year , Weddings is a one-stop guide to all wedding related products and services, from gorgeous gowns, dreamy pictures and memorable venues. * Based on estimated spending of $30,000 per wedding Value of Weddings Reach out to your potential customer by listing your product and services under classifications grouped by categories such as "Make Up, Beauty & Spa". Be seen first by taking a banner ad solution on the index page and featured articles. Gain more exposure through the online microsite www.dreamwedding.com.sg which also enjoys high visitorship (over 600,000 unique visitors a month) from Internet Yellow Pages.

Healthcare & Wellness Section Why Healthcare & Wellness? Research shows that healthcare related products and services are much sought after by consumers.* The section also caters to emergency situations. Value of Healthcare & Wellness Doctors are classified by their specialised fields like Gynaecology, Oncology, etc, allowing consumers to quickly find the specialist for their medical need. Doctors-General Practitioners and Dental Surgeons are also classified by location, enabling consumers to find a medical practitioner in a location of their choice. An array of health-related services like Medical Support Services, Chinese Healthcare products and services as well as Wellness services which cater to the diverse needs of consumers. Editorial features on latest healthcare products and services, educating consumers on how the cutting edge medical technologies can serve their health needs.

Home Décor & Care Section Why Home Décor & Care? Research shows that household information like furniture, electrical, hardware, and house- hold services like renovation, air-con servicing, etc are much sought after by consumers.* Value of Home Décor & Care Provides a full spectrum of home-related products and services that serve the home needs of consumers in the house Broadly categorised for easy reference into sections such as Interior Design/Renovation, Home Fittings & Furniture, Home Help Services, i.e. Pest Control, Plumbing, etc and Home Repairs & Maintenance Services like Air-Con repairs, etc. Editorial features on the latest home products and services to help them make informed choices. A one-stop reference guide facilitating the home needs of consumers who are ready to buy.

Selecting Print Yellow Pages® as Your Media

Directional media serves to direct buyers to sellers. Advertising in directional media, such as Print Yellow Pages® works to support the creative media (ie general mass media). It provides the information to link buyers who are looking for a particular brand, product or company to sellers of these products and services.

Yellow Pages Advertising Solutions

	The basic form of directory advertising.
	Holds basic contact information, such as company name, address and telephone numbers.
	Allows users to find you easily when search by company name.

	Feature more information besides basic contact information, such as opening hours, location or products' information.
	Information is boxed up so that your ad stands out from the listings.

	Feature logo/trade name and tagline to enhance branding for your company.
	Feature more information besides basic contact information, such as opening hours, location or products' information.
	Greater prominence with the logo feature.

	Most suitable to present many kinds of information within one ad, such as opening hours, products & services, location, etc.
	Showcase range of products & services.
	Strong visual impact with images and photos.
	Able to sell "creatively" with ad message and pictures.
	Information rich ads help to drive more sales to you.
	Able to convey prestige, credibility and/or status.